現在位置:
字級設定:
欒斌
姓名:欒斌
E-mail:luarn@mail.ntust.edu.tw
研究室:T2 410-3  
辦公室電話:6754
實驗室:T2-409 電子商務實驗室
office_hours:三 11:10-12:10 Wed,三 16:30-17:30 Wed
最高學歷:美國威斯康辛大學工業工程博士Dr. Luarn received the bachelor’s degree in Industrial Engineering from Tunghi University in Taiwan, and the Ph.D. degree in Industrial Engineering from University of Wisconsin-Madison. He is now Professor of Business Administration at National Taiwan University of Science & Technology. He was the Dean of School of Management from 2016 to 2019. Before that, he was the Director of EMBA Program from 2009 to 2016 and Dean of Student Affairs Office from 2007 to 2009. His academic publications have appeared in the Computers in Human Behavior, Internet Research, Computers & Operations Research, Information Systems Journal, The Journal of Academic Librarianship, and other scholarly journals.
研究範疇:電子商務、商業自動化、網路行銷、社群行銷。
講授課程:電子商務、數位商業與行銷
現任:臺灣科技大學企業管理系專任教授
年份 論文名稱 檔案
9999 Web of Science Highly Cited Papers
9999 Google Scholar 統計資料
9998 澳洲大學商學院院長理事會期刊分類 The Australian Business Deans Council Journal Quality List divided into four categories of quality: A*: 6.9% A: 20.8% B: 28.4% C: 43.9%.
2018 Pin Luarn, Hsien-Chih Kuo, Hong-Wen Lin (2018). " Analyzing User Preferences Using Facebook Fan Pages", Interfaces. 48:2 (2018) 166-175, https://doi.org/10.1287/inte.2017.0919 (SSCI, IF=0.889), ABDC Journal Quality List Rating: B
2017 Hong-Wen Lin, Pin Luarn and Yu-Ling Lin (2017). "Hierarchical Relationship of Negative Emotion Perception from Violent Video Games", Science, Technology & Society 22:2 (2017): 236–258, DOI: 10.1177/0971721817702281 (SSCI, IF=1.297), ABDC Journal Quality List Rating: B
2017 Yihsiung Su, Pin Luarn, Yue-Shi Lee, Show-Jane Yen (2017). "Creating an invalid defect classification model using text mining on server development", The Journal of Systems and Software. 125 (2017) 197–206, https://doi.org/10.1016/j.jss.2016.12.005 (SCI, IF=2.444)
2016 Pin Luarn, Yu-Ping Chiu (2016). "Influence of Network Density on Information Diffusion on Social Network Sites: The Mediating Effects of Transmitter Activity", Information Development. June 2016 vol. 32 no. 3 389-397. (SSCI, IF=0.787)
2016 Pin Luarn, Peng Huang, I-Jen Chen, Yu-Ping Chiu (2016). "Motivations to engage in Word-of-Mouth behavior on Social Network Sites", Information Development. September 2016 vol. 32 no. 4 1253-1265. (SSCI, IF=0.787)
2016 Rebecca Cherng-Shiow Chang, Hsi-Peng Lu, Peishan Yang, Pin Luarn (2016). "Reciprocal Reinforcement Between Wearable Activity Trackers and Social Network Services in Influencing Physical Activity Behaviors", JMIR Mhealth Uhealth. 2016 Jul 5;4(3):e84. doi: 10.2196/mhealth.5637. (SCIE, IF=4.636)
2015 Pin Luarn, Yu-Ping Chiu (2015). "Key Variables to Predict Tie Strength on Social Network Sites", Internet Research, 25(2), 218 - 238. (SSCI, IF=3.017, Highly Commended Paper Award of 2015) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A
2015 Pin Luarn, Hsien-Chih Kuo, Yu-Ping Chiu, Shu-Chen Chang (2015). "Social Support on Facebook: The Influence of Tie Strength and Gender Differences", International Journal of Electronic Commerce Studies. Vol.6, No.1, pp.37-50, 2015. (EI) NSC 101-2410-H-011-002.
2015 Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2015). "Why People Check-in: Motivation to Engage in Check-in Behavior", International Journal of Electronic Commerce. Vol. 19, No. 4, pp.21-46, 2015. (SSCI, IF=1.55) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A
2015 Pin Luarn, Yu-Fan Lin, Yu-Ping Chiu (2015). "Influence of Facebook brand-page posts on online engagement", Online Information Review. 39, 4, 505 - 519  (2015). (SSCI, IF=1.443), ABDC Journal Quality List Rating: B
2015 Luarn, P., Chiu, Y.P., Yang, J.C. and Lin, Y.F. (2015), ‘The preference of message content of key fans-the case of X Department Store on Facebook fan pages’, Journal of Information Management 資訊管理學報, (2015), Vol. 22, No. 3, pp. 225-242 (TSSCI)
2014 欒斌、邱于平、趙光正 (2013)。故事行銷要素對Facebook中分享意願之影響,行銷評論,10(4),1-15。
2014 欒斌、邱于平、楊荏傑、郭致妘 (2014)。全球品牌企業之社群媒體應用分析,電子商務研究,12(2),121-142。
2014 Chao-Ching Shih, Tom M. Y. Lin, Pin Luarn (2014). SSCI--"Fan-centric social media: The Xiaomi phenomenon in China", BUSINESS HORIZONS, May 2014, Vol. 57 Issue 3, p349. (SSCI, Impact Factor 1.42, 51/116, BUSINESS), ABDC Journal Quality List Rating: C
2014 Fu-Yuan Chiang, Pin Luarn (2014). "Contractor Prequalification in Taiwan", Advanced Materials Research Vol. 905 (2014) pp 742-747 (EI)
2014 Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014). "The network effect on information dissemination on social network sites", Computers in Human Behavior , Vol.37, 2014,  1–8. (SSCI, Impact Factor 2.273), ABDC Journal Quality List Rating: B
2014 Sue-Ting Chang, Tom M. Y. Lin, Pin Luarn (2014) "The effects of word-of-mouth consistency on persuasiveness", Canadian Journal of Administrative Sciences, 31: 128–141 (2014)(SSCI, Impact Factor 0.547)
2014 Pin Luarn, Ai-Yun Hsieh (2014). "Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities", Online Information Review. 38, 7, 881 - 895  (2014). (SSCI, IF=1.443, Highly Commended Paper Award of 2014), ABDC Journal Quality List Rating: B
2013 Peng Huang, Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013, Jan). EI--"The Sources of Emotional and Informational Support on Social Networking Sites", Journal of Convergence Information Technology, 8(2), 462-468. (EI)
2012 Yu Fan Lin, Pin Luarn, Chang Yi Kao (2012), "A Production Capacity Management Platform Using M2M Horizontal Integration Technology in Connector Industry", Applied Mechanics and Materials, 220-223 期,pp.241-245. (EI)
2012 Hao-Chu Lin, Pin Luarn, Ren-Horng Ma, Chao-Wen Chen (2012), "Adaptive foresight modular design and dynamic adjustment mechanism: Framework and Taiwan case study", Technological Forecasting and Social Change, Vol. 9, No. 9, pp.1583–1591. (SSCI, Impact Factor 2.04), ABDC Journal Quality List Rating: A
2011 陳苡任, 欒斌, 陳鳳滿 (2011), "順勢扭轉—奧地利國寶KTM自行車的再造", 中山管理評論, 第19卷第1期. (TSSCI)
2010 欒斌, 詹博仁 (2010), "影響企業部落格瀏覽者行為意向因素之探討", 行銷評論, 7 卷4 期,pp.471-497.
2010 Juo, W.-J. and Luarn, P. (2010) "The Role of Trust in Technology within the TAM in the Context of NFC Mobile Payment", Journal of Information and Optimization Sciences., 31(4)pp.875-896. (EI)
2009 Luarn, P. and Huang, K.-L. (2009) "Factors Influencing Government Employee Performance via Information Systems Use: An Empirical Study", Electronic Journal of e-Government, Vol. 7(3), pp.227-240. (2011 年被收錄於聯合國公共行政網路UNPAN)
2008 Chan H.-H., Luarn, P.and Chan, I.-J. (2008), "The effects of B to C website characteristics on female shopping behaviors", INTERNATIONAL JOURNAL OF PSYCHOLOGY, Vol. 43 (3-4), pp.132-133. (SSCI)
2007 Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2007), "Critical success factors in introducing e-learning: user perspectives", International Journal of Information Technology and Management, Vol. 6, No. 2/3/4, pp. 209-231
2007 Ching-Jong Liao, Chao-Tang Tseng, Pin Luarn (2007), "A Discrete Version of Particle Swarm Optimization for Flowshop Scheduling Problems", Computers and  Operations Research, Vol. 34, 3099 – 3111 (SCI, Impact Factor 1.718 本篇為高引用論文,被引用次數354次), ABDC Journal Quality List Rating: A
2006 Hsin-Hui Lin & Pin Luarn (2006), "顧客導向觀點之行動服務系統成功概念模式", 行銷評論, 3 卷1 期,pp.609-632.
2006 Yi-Shun Wang, Hsin-Hui Lin & Pin Luarn(2006), "Predicting Consumer Intention to Use Mobile Service", Information Systems Journal, Vol. 16, pp.157–179(SSCI, Impact Factor 1.33本篇為高引用論文,被引用次數368次), ABDC Journal Quality List Rating: A*
2006 Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2006), "An Exploratory Study of the Critical Success Factors of One-to-One Web-Marketing: User Perspectives", Journal of Internet Commerce, Vol. 5(3), pp. 147-178
2005 Pin, Luarn, Tom, M. Y. Lin, Peter, K. Y. Lo (2005), "Non-enforceable Implementation of Enterprise Mobilization - an Exploratory Study of the Critical Success Factors", Industrial Management & Data Systems, Vol. 105, No. 6, pp. 786-814. (SCI, Impact Factor 1.504 )
2005 Tom M.Y. Lin, Pin Luarn and Yun Kuei Huang (2005), "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study", The Journal of Academic Librarianship, Vol. 31, Number 5, pp. 461–468. (SSCI, Impact Factor 1.034)
2005 Pin Luarn & Hsin-Hui Lin (2005),"Toward an Understanding of the Behavioral Intention to Use Mobile Banking", Computers in Human Behavior, Vol.21, 873–891 (SSCI, Impact Factor 2.27,本篇為高引用論文,被引用次數880次), ABDC Journal Quality List Rating: B
2004 Lin, M. Y. , Luarn, P. and Lo, K. Y. (2004), "Internet Market Segmentation-An Exploratory Study of Critical Success Factors," Marketing Intelligence & Planning, Volume 22 No.6; pp.601-622.
2004 欒斌, 李靜怡 (2004), "手機使用者對手機行動上網之創新抵制來源因素探討", 行銷評論, 1 卷1 期,pp.21-36.
2003 Luarn, P. and Lin, H. H. (2003), "A Customer Loyalty Model for E-Service Context," Journal of Electronic Commerce Research, 4(4), 156-167. (SSCI, Impact Factor 0.72, 本篇為高引用論文,被引用次數273次), , ABDC Journal Quality List Rating: B
2003 Luarn, P., Lin, M. Y. and Lo, K. Y. (2003), "An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan' Nan Shan Life Insurance Corporation,"Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 4, pp. 297-310. (SCI, Impact Factor 0.690), ABDC Journal Quality List Rating: A
年份 論文名稱
2017 Pin Luarn*, Hong-Wen Lin, & Ya-Cing Jhan. (2017, Jul). Analysis of potential consumer demand for wristband smart devices. 27th International Conference on the Pacific Rim Management, California, USA.
2016 Pin Luarn, Hong-Wen Lin, & Ya-Cing Jhan. (2016, Jul). What do fans want? Categorizing the preferences of Facebook fan page users. 2016 International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E), Boston, USA.
2015 Pin Luarn, & Yu-Ping Chiu. (2015, Jul). Social recommendations for facebook brand pages. International Conference on Internet Studies, Tokyo, Japan. MOST 103-2410-H-011-007.
2014 Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014 January). An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. Hawaii International Conference on System Sciences (HICSS). Hilton Waikoloa, Big Island, Hawaii.
2014 Pin Luarn and Yu-Ping Chiu (2014). The Advertising Effectiveness on Mobile Advergame: Competitive Advergame and Social Advergame. International Conference on the Pacific Rim Management. Rosemead, California, USA.
2014 Pin Luarn, Yu-Ping Chiu, and Shu-Chen Chang (2014). The boundary of social network size on Facebook. International Conference on Internet Studies, Singapore.
2013 Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013 July). Network effect: Information diffusion in social networking site. International Conference on the Pacific Rim Management. Las Vegas, Nevada, USA.
2013 欒斌、林玉凡、邱于平、楊荏傑、吳珮瑜、陳虹君(2013)。探討關鍵粉絲之訊息偏好-以X百貨之Facebook粉絲專頁為例。第十九屆資訊管理暨實務研討會,國立台中科技大學。
2013 欒斌、林玉凡、邱于平、楊荏傑、陳定群、宋柏頡(2013)。探討Facebook粉絲專頁經營者發佈訊息之效果-以呈現方式、呈現內容與呈現時間為研究。2013管理新思維學術研討會,國立台灣科技大學。
年份 書名 作者
2018 電子商務 欒斌、陳苡任
2018 網路行銷 欒斌、陳苡任
年份 計畫名稱 計畫類別 職稱
2017 何謂高度熱門貼文? 建構Facebook粉絲專頁貼文熱門程度準則之運算模式(106-2410-H-011-007-) 科技部 主持人
2016 物聯網智慧型裝置使用者潛在需求與創新商業模式之探討(105-2410-H-011-007-) 科技部 主持人
2016 4G社群口碑族群研析計畫 財團法人資訊工業 策進會 主持人
2016 4G線上影音消費偏好族群分析 財團法人資訊工業 策進會 主持人
2015 應用Facebook粉絲專頁內容建構社群網站推薦機制(104-2410-H-011-015-) 科技部 主持人
2015 物聯網智慧感測裝置之使用者 客製化服務平台 正崴精密工業股份 有限公司 共同主持人
2014 人際關係發展階段對Facebook 互動行為之影響(103-2410-H-011-007-) 科技部 主持人
2013 影響行動行銷效果之研究-以行動式廣告遊戲探討 (NSC 102-2410-H-011-012) 科技部 主持人
2012 社群網路的群聚性、連結強度與資訊傳遞效果之研究 (NSC 101-2410-H-011-002) 科技部 主持人
年份 學校/經歷
2016 國立台灣科技大學 管理學院院長
2014 Babson College/Symposium for Entrepreneurship Educators
2011 國立台灣科技大學 管理學院副院長/EMBA執行長
2009 國立台灣科技大學 學務長
2006 Harvard Business School/Program for Case Method & Participant Centered Learning
2000 趨勢科技、長榮航空、元大證券、大華證券、台新銀行、華信銀行、公賣局、中華工程、工研院、調查局、台北之音等企業與機構演講。
1996 思訊電腦、嘉寶自然實業、衛普電腦台、台灣電力公司等企業顧問。
1995 衛普電腦台「大競技場」、「科技三國誌」、「電腦科技廣場」、「科技零時差」主持人。
1994 空中商專「辦公室自動化」主講教授
1993 University of Wisconsin-Madison Ph.D.
1990 美國威爾康辛大學研究助理 Center for Health System
1990 University of Wisconsin-Madison M. S. IE
1988 長庚醫院電腦處程式設計師
年份 事由
2015 “Highly Commended Paper Award of 2015” for the article “Key Variables to Predict Tie Strength on Social Network Sites", Internet Research” by the publisher Emerald.
2014 “Highly Commended Paper Award of 2014” for the article “Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities” by the publisher Emerald.
2009 國立台灣科技大學 教學傑出獎
內容
過去幾年的研究工作不曾間斷,平均而言,每年都有進行文章 的投稿與刊登,除了具有國內的 TSSCI 與相關期刊外,也擁有許多篇 SSCI/SCI/EI 的文章。 由 2011 年迄今,在管理學門發表期刊論文 24 篇,其中 SSCI/SCI/SCIE 期刊 15 篇、 TSSCI 期刊 2 篇、EI 期刊 4 篇(另有多篇英文稿於審稿中)。近期所刊登(接受)之數篇文章由 較知名的期刊所刊登,如 JMIR mHealth and uHealth (SCIE, 2016-IF: 4.636)、International Journal of Electronic Commerce (SSCI/SCIE, 2016-IF: 3.900)、Computers in Human Behavior (SSCI, 2016- IF: 3.435)、Internet Research (SSCI/SCIE, 2016-IF: 2.931)、Technological Forecasting and Social Change (SSCI, 2016-IF: 2.625) 、 Business Horizons (SSCI, 2016-IF: 2.157) 、 Information Development (SSCI, 2016-IF: 1.691)、Online Information Review (SSCI/SCIE, 2016-IF: 1.534)、 Science, Technology and Society (SSCI, 2016-IF: 1.297)2/3,皆為高影響力之國際期刊。本計畫 主持人在過去也有多篇高引用的論文,如 2008 年時刊登於 Computers & Operations Research (SCI, 2016-IF: 2.6)的研究論文「A discrete version of particle swarm optimization for flow shop scheduling problems」,在 Web of Science 的統計有超過 194 次,在 Google 的統計有 452 次。 此外,2006 年時刊登於 Information Systems Journal (SSCI, 2016-IF: 4.122)的稿件「Predicting consumer intention to use mobile service」在 Web of Science 的統計也有 165 次,在 Google 的統 計也有 615 次的引用,甚至 2005 年時刊登於 Computers in Human Behavior (SSCI, 2016-IF: 3.435)的稿件「Toward an understanding of the behavioral intention to use mobile banking」在 Web of Science 的統計有 437 次,在 Google 的統計也有 1,553 次的高引用。此外,本計畫主持人的 文章「Factors influencing government employee performance via information system use: An empirical study」,更在 2011 年刊登於聯合國公共行政網路 United Nations Public Administration Network (http://www.unpan.org)中。在學術研究的成果上,擁有一定的水準。

近 5 年在人才培育的部分不遺餘力。
首先,所指導之學生共有三位獲得國立臺灣科技大學校園傑出青年,分別為 2011 年博士班楊荏傑、2014 年碩士班洪慧雅、2015 年碩士班楊鎮聰,三位獲獎同學於畢業後任職於產業界,並表現優異。
其次,所指導之博士畢業生亦於近年分別獲得專任教職工作,並分別服務於中國文化大學行銷研究所 謝艾芸助理教授、中國文化大學廣告學系 邱于平助理教授、中國文化大學國際貿易學系 林鴻文助理教授。
近 5 年於國立臺灣科技大學各學制碩、博士班共指導 159 位碩士學位論文、10 位博士學位論文。


其他相關資料請參考:
http://140.118.108.60/luarn

https://www.researchgate.net/profile/Pin_Luarn