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吳克振
姓名:吳克振
E-mail:ccwu@mail.ntust.edu.tw
研究室:MA512 
辦公室電話:6751
實驗室:MA-504 行銷與人工智慧實驗室
office_hours:一 08:30-9:10 Mon, 一 12:00-12:40 Mon
最高學歷:美國加州柏克萊大學作業研究博士
研究範疇:品牌管理、行銷與人工智慧、策略性行銷。
講授課程:創新及價值創造、品牌管理、高科技行銷管理
現任:臺灣科技大學企業管理系專任教授
年份 論文名稱
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年份 計畫名稱 計畫類別 職稱
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內容
吳克振,「銀行服務效率評估之一新方法」,國科會專題計畫成果報告,計畫編號:NSC82-0301-H011-011 (1993)。
吳克振,「廣告最適排其之研究」,國科會專題計畫成果報告,計畫編號:NSC85-2416-H011-003 (1996)。
Wu, Couchen, Hsiu-Li, Chen, "A Stochastic Model for Forecasting Company Sales for Service Industries," under reviewed.
Wu, Couchen, "A General Framework to Evaluate the Influence of Marketing Variable on Market Share of Service Industries," under reviewed by Journal of Business and Economic Statistics.
Wu, Couchen, "Allocate Your advertising Expenditures on What, When and How," under reviewed.
Wu, Couchen, Shu-Ing Wu, "A New Market Segmentation Variable for Product Design-Functional Requirements," under reviewed by European Journal of Marketing.
Wu, Couchen, "Analysing the Consequence of Learning on Brand Choice, Firm Sales and Market Share," under reviewed by International Journal of Research in Marketing.
Wu, Couchen, "Predicting Pirm Sales: A General Framework with New Customers and Their Initial Purchase Behaviors," under reviewed.
Wu, Couchen, Shu-Ing Wu, "Predicting the Brand-Choice behavior in the International Flight Category," under reviewed by Journal of Marketing Management.
Wu, Couchen, "Analysis of Discrete Queueing Network Models of Communication Systems," Ph.D. Dissertation, University of California at Berkeley, CA, USA (1991).
Wu, Couchen, "Analysis of Discrete Queueing Network Models of Communication Systems," Ph.D. Dissertation, University of California at Berkeley, CA, USA (1991).