現在位置:
字級設定:
王蕙芝
姓名:王蕙芝
E-mail:hcwang1@gmail.com
研究室:MA408      
辦公室電話:6732
實驗室:MA-401 腦科學行銷策略實驗室
office_hours:一 10:30-12:30 Mon, 二 10:30-12:30 Tue
最高學歷:英國卡地夫大學行銷與策略博士
研究範疇:新創企業行銷、腦神經科學行銷、消費者決策行為。
講授課程:行銷溝通策略、數位媒體實作與經營策略
現任:臺灣科技大學企業管理系專任教授
年份 論文名稱
2014 Hui-Chih Wang, Her-Sen Doong (2014, Sep). Revisiting the Task-Media Fit Circumflex: A further examination of negotiation tasks. Information and Management, 51(6), 738–746. (SSCI). MOST 100-2628-H-009-026-MY3.
2014 H. Wang (2014, Oct). Distinguishing the Adoption of Business Intelligence Systems from Their Implementation: The Role of Managers' Personality Profiles. Behaviour & Information Technology, 33(10). 1082-1092. (SSCI). NSC 100- 2628-H-009-026-MY3.
2012 H. Doong, H. Wang, and R. Law (2012, Jun). An Examination of the Determinants of In-Flight Duty-Free Shopping: Hedonic and Utilitarian Motivations. International Journal of Tourism Research, 14 (3), Pages 159-161. (SSCI).
2011 H. Doong, H. Wang and G. Foxall (2011, Jun). An Investigation of Consumers’ Webstore Shopping: A View of Click-and-Mortar Company. International Journal of Information Management, 31 (3), 210–216. (SSCI).
2011 H. Doong and H. Wang (2011, Sep). Do Males and Females Differ in How They Perceive and Elaborate on Agent-Based Recommendations in Internet-Based Selling?. Electronic Commerce Research and Applications, 10, 595-604. (SSCI). NSC 96-2416-H-194-005-MY2.
2010 H. Wang and H. Doong (2010, Mar). Online Customers’ Cognitive Differences and Their Impact on the Success of Recommendation Agents. Information & Management, 47, 109-114. (SSCI). NSC 96-2416-H-194-005-MY2.
2010 H. Wang and H. Doong (2010, Aug). Does Government Effort or Citizen Wordof-Mouth Determine e-Government Service Diffusion?. Behaviour & Information Technology, 29 (4), 415-422. (SSCI).
2010 H. Wang, H. Doong and G. Foxall (2010, Sep). Consumers’ Intentions to Remain Loyal to Online Reputation Systems. Psychology & Marketing, Vol. 27, No. 9, 887-897. (SSCI). NSC 95-2416-H-194-036.
2010 H. Wang and H. Doong (2010, Oct). Diffusion of Mobile Music Service in Taiwan: An Empirical Investigation of Influence Sources. Management Decision, 48, 1378-1387. (SSCI).
2010 H. Wang and H. Doong (2010, Oct). Argument Form and Spokesperson Type: The Recommendation Strategy of Virtual Salespersons. International Journal of Information Management, 30 (6), 493-501. (SSCI). NSC 96-2416-H-194-005- MY2.
2010 H. Doong, H. Wang and G. Foxall (2010, Oct). Psychological Traits and Loyalty Intentions towards e-Government Services. International Journal of Information Management, 30, 457-464. (SSCI).
2010 H. Wang and H. Doong (2010, Dec). Nine Issues for Internet-based Survey Research in Service Industries. Service Industries Journal, 30, 2387-2399. (SSCI).
年份 論文名稱
年份 書名 作者
年份 計畫名稱 計畫類別 職稱
年份 學校/經歷
年份 事由
2012 國立交通大學年輕學者增能研究獎
2011 科技部優秀年輕學者研究計畫 2011-2014
2009 國立中正大學年輕學者研究獎
2008 溫世仁基金會服務科學研究新苗獎
內容