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林孟彥
姓名:林孟彥
E-mail:tomlin@ba.ntust.edu.tw
研究室:MA204     
辦公室電話:6734
實驗室:口碑行銷實驗室
office_hours:一 14:20-16:20 Mon
最高學歷:英國華威大學商學院行銷學博士,University of Warwick, UK
研究範疇:口碑行銷、品牌管理、網路行銷。
講授課程:行銷學、行銷管理個案、行銷資料科學 Marketing Data Science、研究方法
現任:臺灣科技大學企業管理系專任教授
年份 論文名稱
2018 Lin, Shih Han and Tom M.Y. Lin (2018), “Medical advice‑seeking behaviors based on transaction cost theory,” Cost Effectiveness and Resource Allocation, forthcoming. (accepted, SSCI)
2017 陳蘊芳、郭憲誌、林孟彥(2017),社群參與之活化,管理學報,34 (4), 529-555。(TSSCI)
2016 Tsao, Wen-Chin, Ming-Tsang Hsieh, and Tom M.Y. Lin (2016), “Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship,” Industrial Management & Data Systems, 116 (9), 1987-2010. (SSCI)
2015 Tsao, Wen-Chin, Ming-Tsang Hsieh, Li-Wen Shih, and Tom M.Y. Lin (2015), “Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity,” International Journal of Hospitality Management, 46 (April), 99-111. (SSCI)
2015 Su, Yi-Liang, Tom M.Y. Lin & Sue-Ting Chang (2015), “Exploring the impact factor of positive word-of-mouth influences satisfied customers,” Total Quality Management & Business Excellence, 26 (3/4), 430-444. (SSCI).
2014 Chang, Sue-Ting, Tom M. Y. Lin and Pin Luarn (2014), “The effects of word-of-mouth consistency on persuasiveness,” Canadian Journal of Administrative Sciences, 31 (2), 128-141. (SSCI)
2014 Shih, Chao-Ching, Tom M. Y. Lin, Pin Luarn (2014), “Fan-centric social media: The Xiaomi phenomenon in China,” Business Horizons, 57 (3), 349-358. (SSCI)
2014 Chan, Simon T H; Lin, Tom M. Y. Lin; Bodhi, Priy (2014), “Exploring the persuasive effect of member-get-member referral programs,” Social Behavior and Personality, 42 (6), 891-902. (SSCI)
2013 Liu, Fangyi, Cheng-Hsi Fang, Hsueh-Lan Chan and Tom M. Y. Lin (2013), “Assessment of ecotourism travel risk on word-of-mouth: via fuzzy set perspective,” American Journal of Applied Sciences, 10 (5), 507-514.
2012 Chen, Yimiao, Fangyi Liu, Li-Ming Ho, Tom M. Y. Lin (2012), “Development of word-of-mouth elasticity measures for tourism product categories,” Psychology, 3 (9), 722-728.
2012 Lin, Tom M.Y, Kuan-Yi Lu, Jia-Jhou Wu (2012), “The effects of visual information in eWOM communication,” Journal of Research in Interactive Marketing, 6 (1), 7-26.
2012 Huang, Yun Kuei, Wen I Yang, Tom M.Y. Lin and Ting Yu Shih (2012), “Judgment criteria for the authenticity of Internet book reviews,” Library & Information Science Research, 34 (2), 150-156. (SSCI)
2011 Fang, Cheng-Hsi, Tom M.Y. Lin, Fangyi Liu and Yu Hsiang Lin (2011), “Product type and word of mouth: a dyadic perspective,” Journal of Research in Interactive Marketing, 5 (2/3), 189-202.
2010 Liao, Wei-Pang, Tom M.Y. Lin, Shu-Hsien Liao (2010), “Contributions to radio frequency identification (RFID) research: an assessment of SCI-, SSCI-indexed papers from 2004 to 2008,” Decision Support Systems, 50 (2), 548-556. (SSCI)
2010 Lee, Wangen, Tom M. Y. Lin, Wenshu Lee, and Ji-Ren Lee (2010), “Relational and transactional factors as hybrid criteria for buyer project selection (bps): an exploratory study from industrial suppliers' perspective,” Industrial Marketing Management, 39 (4), 605-615. (SSCI)
2010 Lin, Edwin, Tom M. Y. Lin, and Bou-Wen Lin (2010), “New high-tech venturing as process of resource accumulation,” Management Decision, 48 (8), 1230-1246. (SSCI)
2008 Luor, Ted Tainyi, Hsi-Peng Lu, Yu-Hui Tao, Tom M. Y. Lin, and Chi-Hsiang Tung (2008), “Determinants of client intention of software outsourcing vendors: a model from taiwan’s financial industry,” Journal of Academy of Business and Economics, 8 (1), 159-166.
2008 Lin, Tom M. Y. and Chun-Wei Liao (2008), "Knowledge Dissemination of Word-of-Mouth Research: Citation Analysis and Social Network Analysis," Libri, 58, 212-223. (SSCI)
2008 Lin, Tom M.Y. and Kyle K. M. Lin (2008), "The Negative Effects of Using Information and Communication Technology in a Taiwanese Enterprise," International Journal of Enterprise Network Management, 2 (3), 318-332.
2007 Lin, Tom M. Y., Yun Kuei Huang and Wen I. Yang (2007), "An Experimental Design Approach to Investigating the Relationship between Internet Book Reviews and Purchase Intention," Library & Information Science Research, 29 (3), 397-415. (SSCI)
2006 Lin, Tom M. Y., Heng-Hui Wu, Chun-Wei Liao, and Tzu-Hsin Liu, (2006), "Why Are Some E-mails Forwarded and Others Not?" Internet Research: Electronic Networking Applications and Policy, 16 (1), 81-93. (SCI)
2006 Lin, Tom M. Y. and Cheng-His Fang (2006), "The Effect of Perceived Risk on the Word-of-Mouth Communication Dyad," Social Behavior and Personality, 34 (10), 1207-1216. (SSCI)
2005 Luarn, Pin, Tom M. Y. Lin, and Peter K. Y. Lo (2005), "Non-Enforceable Implementation of Enterprise Mobilization - An Exploratory Study of the Critical Success Factors," Industrial Management & Data Systems, 105 (6), 786-814. (SCI)
2005 Lin, Tom M. Y., Pin Luarn and Yun Kuei Huang (2005), "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study," Journal of Academic Librarianship, 31 (5), 461-468. (SSCI)
年份 論文名稱
年份 書名 作者
2014 林孟彥、林均妍譯(2014),管理學,第十二版,華泰文化出版。此書係翻譯自Steven P. Robbins & Mary Coulter 的 Management 原著。先後曾翻譯七版(2003)、八版(2006)、十版(2010),為台灣最暢銷的管理學教科書。 林孟彥、林均妍
年份 計畫名稱 計畫類別 職稱
年份 學校/經歷
1996 Warwick Business School, University of Warwick, UK
1987 外貿協會貿易人才養成班第一期畢業
1986 75年中華民國品管學會「品管工程師」考試及格
1985 74年「工業工程」高考第一名及格
1984 73年「工業行政人員」高考第一名及格
1980 69年經濟特考及格
1977 66年普考及格
年份 事由
2008 連續五年(2004~2008年)於天下雜誌與Cheers雜誌「EMBA在學生與畢業校友滿意度調查」之年度調查中,獲選為「EMBA最受歡迎十大名師」
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